Monday, November 8, 2010

A Little Honesty Please

Again and again I read posts by soapers who seem to be on a one man or one woman crusade to de-bunk the "natural" myth. Soapers who like to use micas and lab colors and fragrance oils and constantly feel under attack from the "granola" crowd. I understand their frustration, but I think attacking others with alternate philosophies is the wrong tack to take... plus it is just plain mean spirited. After all it is our different philosophies, ideas and products that make us (and our products) unique.

What bothers me are those people and companies who exploit the "granola" segment of the market by capitalizing on the unregulated use of the term "natural." Soapers who use micas, SLS, parabens, lab colors and fragrance oils yet still have the audacity to market their product as natural. Companies who name their business "Organic this" or "Natural that" yet stock a majority of conventional products. It is these unscrupulous people who undermine not just our craft, but the consumer's trust across the board.

We need to stand up to these shady business people by educating ourselves and our customers about our products, whether we choose conventional or natural, but also by respecting other honest people for the choices they've made. If you build your foundation on anything other than honesty, trust and respect, don't be surprised when it crumbles under your feet.

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